Question:
Explain and exemplify how an insurance sales person would sell insurance rhetorically and how he/she would hard sell the product.
Rhetorics is a form of persuasion. A persuasion must have a proposition and argument. In order an insurance sales person want to sell his product, it is good for him/her to sell it rhetorically. He/she has to have persuasion techniques in order to pursuade the clients and to make his/her insurance saleble.
Selling an insurance is just like selling advertisement. In this case, McQuarrie and Philips (2008), Go Figure! New Directions in Advertising Rhetoric.
a) Rhetoric in advertising more concerned with style than content.
b) Advertising rhetoric more interested in how to say something as much as what to say.
c) Advertising style is not new. Since antiquity, there are different rhetorical styles: rhyme, anaphora, antithesis or synthesis (p.5).
d) Advertising style consists of the medium, genre, strategies of production and creative imageries to show an argument.
Rhetorics is a form of persuasion. A persuasion must have a proposition and argument. In order an insurance sales person want to sell his product, it is good for him/her to sell it rhetorically. He/she has to have persuasion techniques in order to pursuade the clients and to make his/her insurance saleble.
Selling an insurance is just like selling advertisement. In this case, McQuarrie and Philips (2008), Go Figure! New Directions in Advertising Rhetoric.
a) Rhetoric in advertising more concerned with style than content.
b) Advertising rhetoric more interested in how to say something as much as what to say.
c) Advertising style is not new. Since antiquity, there are different rhetorical styles: rhyme, anaphora, antithesis or synthesis (p.5).
d) Advertising style consists of the medium, genre, strategies of production and creative imageries to show an argument.
Therefore from my personal view, these four aspects can be applied in selling insurance.
Selling insurance can be a very lucrative business. It will give a person the ability to work for himself, work from home or work from an office with a group.
Selling insurance can be a very lucrative business. It will give a person the ability to work for himself, work from home or work from an office with a group.
The insurance business allows easy access for those wanting to enter the field as well as many selections to advance through continuing training and licensing. In addition, being an insurances sales person can be a very lucrative and financially rewarding career once a person learns how to sell insurance.
Insurance allows many people to work for themselves and those sales person who are good at it make good money. Selling insurance affords them the ability to have their own business.
Professional insurance agents are viewed more as financial advisers than salesmen. They assist people hedge against risk exposure, just like a hedge fund financial adviser helps businesses hedge against risk buy selling commodity futures.
Speaking of which, many insurance agents also sell financial products like stock, bonds, commodities, annuities, retirement plans in addition to selling insurance policies.
Another benefit to selling insurance policies is that one can start part time. Even if one have a full time job, it can be started in the evenings scheduling appointments and meeting with people. Insurance is a better low risk way to get into the selling or get into the insurance business.
Selling insurance can be and has been the entry point for many successful business people. And again, learning how to sell insurance is something that is easy to do.
Therefore, there is no question of hard selling the product if the sales person understands the strategies and the objective of selling insurance.
Reference:
McQuarrie, E. F. and Philips, B. J. (eds.) (2007). Advertising rhetoric: An introduction. Go figure! New
dimensions in advertising rhetoric (pp. 3-‐18).New York: M. E. Sharpe, Inc. Retrieved from Universiti
Brunei Darussalam Ebrary Website.
http://thinkexist.com/quotations/rhetoric/
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